Cricut, Inc. offers an innovative creative platform that empowers individuals to transform their imaginative concepts into high-quality, handcrafted items. The company's business model is structured around three core divisions: Connected Machines, Subscriptions, and Accessories & Materials. At the heart of its offerings are intelligent cutting machines, including models like Cricut Joy, Cricut Explore, and Cricut Maker. These devices are engineered to precisely cut, write, score, and apply decorative effects to a diverse range of materials, such as paper, vinyl, and leather. Complementing the hardware are intuitive design applications, such as the comprehensive Design Space app and a specialized app for Cricut Joy, all integrated by proprietary software. Cricut also provides various subscription tiers, including Cricut Access and Cricut Access Premium, alongside in-app purchasing options, to further enhance the user experience. The creative ecosystem is rounded out by an extensive selection of accessories, such as the Cricut EasyPress and Cricut Mug Press, various hand tools, replacement blades, and project-specific materials. This integrated suite allows users to produce a wide array of personalized goods, from custom birthday cards and bespoke mugs to unique T-shirts and elaborate interior decorations. Cricut products are distributed through numerous third-party retail partners, both online and in physical stores, its dedicated website (cricut.com), and a network of distributors. Headquartered in South Jordan, Utah, the company, which was initially incorporated in 1969 as Provo Craft & Novelty, Inc. before its rebranding in March 2018, maintains a significant global presence, operating across the United States, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia.
CEO: Ashish Arora. Company website
Cricut, Inc. (CRCT) trades at $5.64, down 1.23% on the day, as of Sep 20, 2026 15:01 UTC.
Cricut, Inc. has a market capitalisation of $1.18B, calculated from the live CRCT share price and shares outstanding.
CRCT trades at a trailing P/E of 13.43, from earnings per share of $0.42 over the last twelve months.
Cricut, Inc. generated revenue of $689.79M over the trailing twelve months, which puts the stock at 1.72 times sales.
Yes. Cricut, Inc. pays a dividend yielding 4.40% on the current share price.
CRCT has traded between $3.74 and $6.93 over the past 52 weeks, and the last price is 18.6% below that high.
Yes. Cricut, Inc. keeps 12.71% of revenue as net income over the trailing twelve months.
Wall Street analysts rate CRCT Sell, with an average price target of $4.10, 27.3% below the current price.
Cricut, Inc. is classified under the Technology sector and the Computer Hardware industry, and is domiciled in US.
Ashish Arora is the chief executive of Cricut, Inc., which employs 700 people.
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