Helen of Troy Limited is a global consumer products enterprise that markets a diverse array of goods across the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific region, and Latin America. The company's operations are structured into three primary divisions: Home & Outdoor, Health & Wellness, and Beauty. The Home & Outdoor segment provides a variety of household essentials, including kitchen tools, storage and organization solutions, cleaning items, baby feeding and nursery products, insulated drinkware and food containers, and technical outdoor gear like backpacks and luggage. Within the Health & Wellness segment, offerings include health monitoring devices such as thermometers and blood pressure monitors, air quality appliances like purifiers, heaters, and humidifiers, and water purification systems. The Beauty division focuses on hair care, supplying grooming brushes, styling tools, decorative accessories, and a range of shampoos, conditioners, and styling products. Helen of Troy distributes its products through an extensive network that encompasses mass merchandisers, drugstore chains, warehouse clubs, home improvement centers, grocery stores, specialty retailers, beauty supply outlets, e-commerce platforms, wholesalers, and various distributors, in addition to direct-to-consumer sales. Notable brands under its umbrella include OXO, Hydro Flask, Osprey, PUR, Honeywell, Braun, Vicks, Drybar, Hot Tools, Revlon, and Bed Head. Incorporated in 1968, the company is headquartered in El Paso, Texas.
CEO: George Scott Uzzell. Company website
Helen of Troy Limited (HELE) trades at $26.84, down 2.54% on the day, as of Sep 20, 2026 14:59 UTC.
Helen of Troy Limited has a market capitalisation of $625.16M, calculated from the live HELE share price and shares outstanding.
HELE has no meaningful price-to-earnings ratio: Helen of Troy Limited lost $17.99 per share over the last twelve months, and a P/E is only defined on positive earnings.
Helen of Troy Limited generated revenue of $1.82B over the trailing twelve months, which puts the stock at 0.34 times sales.
HELE has traded between $13.85 and $30.68 over the past 52 weeks, and the last price is 12.5% below that high.
No. Helen of Troy Limited is loss-making, with a net margin of -22.71% over the trailing twelve months.
Wall Street analysts rate HELE Hold, with an average price target of $26.50, 1.3% below the current price.
Helen of Troy Limited is classified under the Consumer Defensive sector and the Household & Personal Products industry, and is domiciled in US.
George Scott Uzzell is the chief executive of Helen of Troy Limited, which employs 1,854 people.
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