Sleep Number Corporation (SNBR) Stock

Sleep Number Corporation, along with its subsidiaries, provides a range of sleep-related products and support services throughout the United States. The company oversees the entire lifecycle of its primary bedding offerings—including beds, pillows, and sheets—from their conception and production to their promotion, direct sales, and ongoing maintenance, all marketed under the Sleep Number brand. Additionally, they furnish adjustable bed bases, known as FlexFit, and advanced smart beds under the Sleep Number 360 designation. Their distribution strategy involves direct sales to consumers via diverse channels such as brick-and-mortar stores, online platforms, telephone orders, and live chat, as well as general e-commerce operations. By January 2, 2022, the corporation maintained roughly 648 retail establishments spanning all 50 states. This entity was formerly known as Select Comfort Corporation until its rebranding to Sleep Number Corporation in November 2017. Established in 1987, its corporate headquarters are located in Minneapolis, Minnesota.

CEO: Linda A. Findley. Company website