Vera Bradley, Inc. (VRA) Stock
VRA Key Statistics
About Vera Bradley, Inc.
Vera Bradley, Inc., including its affiliated companies, specializes in the design, manufacturing, and sale of a diverse range of women's products, such as handbags, travel gear, various fashion and home accessories, and gifts. The company's operations are structured into three main divisions: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. Under the Vera Bradley brand, the product catalog is extensive, featuring numerous bag types like totes, crossbody bags, satchels, clutches, backpacks, baby bags, and lunch bags. The accessories line includes wallets, wristlets, eyeglass cases, scarves, and technology-related items. For travel, they provide rolling luggage, cosmetic organizers, various packing accessories, and larger duffel or weekend bags. Their home collection encompasses throw blankets, beach towels, comforters, and drinkware like mugs and tumblers. Additionally, they offer apparel and footwear such as sleepwear, different shoe styles, cotton face masks, outerwear, socks, and scarves. The company also handles stationery, merchandising, freight services, licensing, and gift card breakage services. Through its Pura Vida segment, Vera Bradley offers an assortment of jewelry, including bracelets, rings, and necklaces. Vera Bradley branded merchandise is distributed directly to consumers via its 70 full-line stores and 75 factory outlet stores across the United States (as of January 29, 2022). Sales also occur through its official website, verabradley.com, an associated online outlet site, and an annual outlet event in Fort Wayne, Indiana. Indirectly, these products are available at approximately 1,800 specialty retail locations, department stores, national accounts, third-party e-commerce platforms, inventory liquidators, and through licensing agreements. Pura Vida branded goods are sold via wholesale partnerships and dedicated online portals, including puravidabracelets.com, puravidabracelets.eu, and puravidabracelets.ca. Vera Bradley, Inc. was established in 1982 and maintains its corporate headquarters in Roanoke, Indiana.
CEO: Ian Martin Bickley. Company website
VRA — Frequently Asked Questions
What is the VRA stock price today?
Vera Bradley, Inc. (VRA) trades at $4.25, up 0.00% on the day, as of Sep 20, 2026 15:00 UTC.
What is Vera Bradley, Inc.'s market cap?
Vera Bradley, Inc. has a market capitalisation of $120.86M, calculated from the live VRA share price and shares outstanding.
What is the P/E ratio of VRA?
VRA has no meaningful price-to-earnings ratio: Vera Bradley, Inc. lost $0.69 per share over the last twelve months, and a P/E is only defined on positive earnings.
How much revenue does Vera Bradley, Inc. make?
Vera Bradley, Inc. generated revenue of $273.70M over the trailing twelve months, which puts the stock at 0.44 times sales.
What is the 52-week range for VRA?
VRA has traded between $1.39 and $4.54 over the past 52 weeks, and the last price is 6.4% below that high.
Is Vera Bradley, Inc. profitable?
No. Vera Bradley, Inc. is loss-making, with a net margin of -7.02% over the trailing twelve months.
What is the analyst price target for VRA?
Wall Street analysts rate VRA Hold, with an average price target of $4.00, 5.9% below the current price.
What sector is Vera Bradley, Inc. in?
Vera Bradley, Inc. is classified under the Consumer Cyclical sector and the Apparel - Footwear & Accessories industry, and is domiciled in US.
Who is the CEO of Vera Bradley, Inc.?
Ian Martin Bickley is the chief executive of Vera Bradley, Inc., which employs 1,360 people.
Where can I track VRA in real time?
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