Harley-Davidson, Inc. (HOG) Stock
HOG Key Statistics
About Harley-Davidson, Inc.
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
CEO: Arthur Francis Starrs. Company website
HOG — Frequently Asked Questions
What is the HOG stock price today?
Harley-Davidson, Inc. (HOG) trades at $33.96, down 0.76% on the day, as of Nov 12, 2026 09:20 UTC.
What is Harley-Davidson, Inc.'s market cap?
Harley-Davidson, Inc. has a market capitalisation of $3.53B, calculated from the live HOG share price and shares outstanding.
What is the P/E ratio of HOG?
HOG has no meaningful price-to-earnings ratio: Harley-Davidson, Inc. lost $1.03 per share over the last twelve months, and a P/E is only defined on positive earnings.
How much revenue does Harley-Davidson, Inc. make?
Harley-Davidson, Inc. generated revenue of $3.98B over the trailing twelve months, which puts the stock at 0.89 times sales.
Does HOG pay a dividend?
Yes. Harley-Davidson, Inc. pays a dividend yielding 3.44% on the current share price.
What is the 52-week range for HOG?
HOG has traded between $17.09 and $34.84 over the past 52 weeks, and the last price is 2.5% below that high.
Is Harley-Davidson, Inc. profitable?
No. Harley-Davidson, Inc. is loss-making, with a net margin of -3.31% over the trailing twelve months.
What is the analyst price target for HOG?
Wall Street analysts rate HOG Hold, with an average price target of $29.71, 12.5% below the current price.
What sector is Harley-Davidson, Inc. in?
Harley-Davidson, Inc. is classified under the Consumer Cyclical sector and the Auto - Manufacturers industry, and is domiciled in US.
Who is the CEO of Harley-Davidson, Inc.?
Arthur Francis Starrs is the chief executive of Harley-Davidson, Inc., which employs 5,500 people.
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