MasterCraft Boat Holdings, Inc., a company founded in 1968 and based in Vonore, Tennessee, operates as a designer, manufacturer, and marketer of recreational powerboats. Previously known as MCBC Holdings, Inc., the company adopted its current name in November 2018. Its operations are divided into three main segments: The MasterCraft segment delivers high-performance sport boats and luxury day boats under its MasterCraft and Aviara brands. These vessels are crafted for specialized activities such as water skiing, wakeboarding, and wake surfing, alongside general recreational boating. The NauticStar segment offers boats primarily tailored for saltwater fishing and broad recreational use. The Crest segment specializes in pontoon boats, also intended for diverse leisure pursuits on the water. Beyond these core product lines, MasterCraft Boat Holdings also provides various types of boats, including ski/wake, outboard, and sterndrive models, along with a selection of accessories like trailers and aftermarket components. Its products are distributed internationally and across North America through an extensive network of independent dealerships, under the MasterCraft, NauticStar, Crest, and Aviara brand names.
CEO: Bradley Nelson. Company website
MasterCraft Boat Holdings, Inc. (MCFT) trades at $19.82, down 1.54% on the day, as of Sep 20, 2026 15:01 UTC.
MasterCraft Boat Holdings, Inc. has a market capitalisation of $480.09M, calculated from the live MCFT share price and shares outstanding.
MCFT has no meaningful price-to-earnings ratio: MasterCraft Boat Holdings, Inc. lost $0.03 per share over the last twelve months, and a P/E is only defined on positive earnings.
MasterCraft Boat Holdings, Inc. generated revenue of $348.90M over the trailing twelve months, which puts the stock at 1.38 times sales.
MCFT has traded between $17.19 and $28.44 over the past 52 weeks, and the last price is 30.3% below that high.
No. MasterCraft Boat Holdings, Inc. is loss-making, with a net margin of -0.48% over the trailing twelve months.
Wall Street analysts rate MCFT Buy, with an average price target of $27.00, 36.2% above the current price.
MasterCraft Boat Holdings, Inc. is classified under the Consumer Cyclical sector and the Auto - Recreational Vehicles industry, and is domiciled in US.
Bradley Nelson is the chief executive of MasterCraft Boat Holdings, Inc., which employs 1,400 people.
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