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Zebra Technologies Corporation (ZBRA) Stock

Technology · Communication Equipment · US
$327.44 +1.89%
Last updated Nov 12, 2026 09:20 UTC

ZBRA Key Statistics

Market Cap$15.49B
P/E (TTM)26.44
P/S (TTM)2.52
P/B (TTM)4.34
Revenue (TTM)$6.14B
EPS (TTM)$12.38
Dividend Yield—
ROE (TTM)17.13%
Net Margin9.80%
Gross Margin48.90%
52W High$392.78
52W Low$199.05
Analyst ViewBuy
Price Target$380.00
Employees10,700
Volume818,704

About Zebra Technologies Corporation

Zebra Technologies Corporation, alongside its affiliated entities, delivers enterprise asset intelligence solutions globally within the automatic identification and data capture (AIDC) sector. Operating through its Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments, the company provides a comprehensive suite of products and services. Its hardware lineup includes specialized printers for generating labels, wristbands, tickets, receipts, and plastic cards, alongside advanced dye-sublimation thermal card printers for secure identification and financial transactions, and RFID printers for data encoding. Complementing these are various accessories and essential consumables such as thermal labels, ribbons, RFID tags, and critical temperature-monitoring labels, notably used in vaccine distribution. Zebra also manufactures barcode scanners, image capture devices, RFID readers, robust rugged tablets, and enterprise-grade mobile computing solutions. Their technology extends to real-time location systems, incorporating tags, sensors, and exciters, supported by middleware and application software. Beyond hardware, Zebra offers a diverse range of software solutions, including physical inventory management, workforce management, workflow execution, prescriptive analytics, and communication and collaboration tools, enriched by cloud-based subscriptions and robotics automation. The company provides extensive support services, encompassing maintenance, technical assistance, repairs, and comprehensive managed and professional services. Zebra serves a broad spectrum of industries, including retail, e-commerce, manufacturing, transportation, logistics, healthcare, and the public sector, reaching clients through a direct sales force and a widespread network of channel partners. Established in 1969, Zebra Technologies is headquartered in Lincolnshire, Illinois.

CEO: William J. Burns. Company website

ZBRA — Frequently Asked Questions

What is the ZBRA stock price today?

Zebra Technologies Corporation (ZBRA) trades at $327.44, up 1.89% on the day, as of Nov 12, 2026 09:20 UTC.

What is Zebra Technologies Corporation's market cap?

Zebra Technologies Corporation has a market capitalisation of $15.49B, calculated from the live ZBRA share price and shares outstanding.

What is the P/E ratio of ZBRA?

ZBRA trades at a trailing P/E of 26.44, from earnings per share of $12.38 over the last twelve months.

How much revenue does Zebra Technologies Corporation make?

Zebra Technologies Corporation generated revenue of $6.14B over the trailing twelve months, which puts the stock at 2.52 times sales.

What is the 52-week range for ZBRA?

ZBRA has traded between $199.05 and $392.78 over the past 52 weeks, and the last price is 16.6% below that high.

Is Zebra Technologies Corporation profitable?

Yes. Zebra Technologies Corporation keeps 9.80% of revenue as net income over the trailing twelve months.

What is the analyst price target for ZBRA?

Wall Street analysts rate ZBRA Buy, with an average price target of $380.00, 16.1% above the current price.

What sector is Zebra Technologies Corporation in?

Zebra Technologies Corporation is classified under the Technology sector and the Communication Equipment industry, and is domiciled in US.

Who is the CEO of Zebra Technologies Corporation?

William J. Burns is the chief executive of Zebra Technologies Corporation, which employs 10,700 people.

Where can I track ZBRA in real time?

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ETFs holding ZBRA

ROBO ROBO Global Robotics and Automation Index ETF 1.16% SPHB Invesco S&P 500 High Beta ETF 0.87% RSP Invesco S&P 500 Equal Weight ETF 0.18% FTEC Fidelity MSCI Information Technology Index ETF 0.11% VGT Vanguard Information Technology ETF 0.11% XLK State Street Technology Select Sector SPDR ETF 0.10% SCHV Schwab U.S. Large-Cap Value ETF 0.05% IWD iShares Russell 1000 Value ETF 0.04% FNDX Schwab Fundamental U.S. Large Company ETF 0.04% VOO Vanguard S&P 500 ETF 0.03% FB ProShares S&P 500 Dynamic Buffer ETF 0.02% VTI Vanguard Morningstar Total Stock Market ETF 0.02% IVV iShares Core S&P 500 ETF 0.02% SPY State Street SPDR S&P 500 ETF 0.02% SCHX Schwab U.S. Large-Cap ETF 0.02% IWB iShares Russell 1000 ETF 0.02% SCHB Schwab U.S. Broad Market ETF 0.02% VT Vanguard Total World Stock ETF 0.02% UPRO ProShares - UltraPro S&P500 0.01% SPXL Direxion Daily S&P 500 Bull 3X Shares 0.01%

Largest institutional holders of ZBRA

BlackRock, Inc. BLK 3,311,526 shares
VANGUARD CAPITAL MANAGEMENT LLC 3,114,262 shares
VANGUARD PORTFOLIO MANAGEMENT LLC 2,667,369 shares
Boston Partners 2,561,066 shares
STATE STREET CORP STT 1,884,644 shares
Invesco Ltd. IVZ 1,765,967 shares
GEODE CAPITAL MANAGEMENT, LLC 1,326,612 shares
Alyeska Investment Group, L.P. 1,248,478 shares
FULLER & THALER ASSET MANAGEMENT, INC. 1,208,889 shares
JPMORGAN CHASE & CO JPM 1,078,041 shares

ZBRA insiders on other boards

KEYS Keysight Technologies, Inc. Dhanasekaran Satish NTAP NetApp, Inc. Gustafsson Anders NTGR NETGEAR, Inc. Roberts Janice M OTIS Otis Worldwide Corporation Connors Nelda J ARW Arrow Electronics, Inc. Mcdowell Mary T IP International Paper Company Gustafsson Anders CCL Carnival Corporation & plc Connors Nelda J ANDE The Andersons, Inc. Manire Ross W OSK Oshkosh Corp Burns Bill COP ConocoPhillips Connors Nelda J