Zebra Technologies Corporation, alongside its affiliated entities, delivers enterprise asset intelligence solutions globally within the automatic identification and data capture (AIDC) sector. Operating through its Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments, the company provides a comprehensive suite of products and services. Its hardware lineup includes specialized printers for generating labels, wristbands, tickets, receipts, and plastic cards, alongside advanced dye-sublimation thermal card printers for secure identification and financial transactions, and RFID printers for data encoding. Complementing these are various accessories and essential consumables such as thermal labels, ribbons, RFID tags, and critical temperature-monitoring labels, notably used in vaccine distribution. Zebra also manufactures barcode scanners, image capture devices, RFID readers, robust rugged tablets, and enterprise-grade mobile computing solutions. Their technology extends to real-time location systems, incorporating tags, sensors, and exciters, supported by middleware and application software. Beyond hardware, Zebra offers a diverse range of software solutions, including physical inventory management, workforce management, workflow execution, prescriptive analytics, and communication and collaboration tools, enriched by cloud-based subscriptions and robotics automation. The company provides extensive support services, encompassing maintenance, technical assistance, repairs, and comprehensive managed and professional services. Zebra serves a broad spectrum of industries, including retail, e-commerce, manufacturing, transportation, logistics, healthcare, and the public sector, reaching clients through a direct sales force and a widespread network of channel partners. Established in 1969, Zebra Technologies is headquartered in Lincolnshire, Illinois.
CEO: William J. Burns. Company website
Zebra Technologies Corporation (ZBRA) trades at $346.63, down 0.34% on the day, as of Sep 20, 2026 13:44 UTC.
Zebra Technologies Corporation has a market capitalisation of $16.51B, calculated from the live ZBRA share price and shares outstanding.
ZBRA trades at a trailing P/E of 32.61, from earnings per share of $10.63 over the last twelve months.
Zebra Technologies Corporation generated revenue of $5.85B over the trailing twelve months, which puts the stock at 2.82 times sales.
ZBRA has traded between $199.05 and $386.23 over the past 52 weeks, and the last price is 10.3% below that high.
Yes. Zebra Technologies Corporation keeps 9.22% of revenue as net income over the trailing twelve months.
Wall Street analysts rate ZBRA Buy, with an average price target of $363.67, 4.9% above the current price.
Zebra Technologies Corporation is classified under the Technology sector and the Communication Equipment industry, and is domiciled in US.
William J. Burns is the chief executive of Zebra Technologies Corporation, which employs 10,700 people.
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